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The Power Of Giving Partners A Voice

Strenghthen Relationships – Improving Results

The Importance Of Listening To Your Partner.

The key to promote understanding and respect.

Insights for improvement

How can you know how well you are performing without a comparison to your peers and competitors? After conducting a partner engagement survey, you may find your results reasonable but wonder if they align with similar organizations. How can you interpret your findings and identify areas for improvement in your business relationships without comparing to peers and competitors?

Partner's Engagement

Business relationships are vital today, and understanding your partners' needs is key to success. Engaging with them throughout their journey helps uncover opportunities, boosts satisfaction and loyalty, and drives revenue growth.

benchmark against competitors

Our clients utilize our programs to assess and enhance their relationships with partners, identifying strengths and opportunities for discussion. Companies can benchmark their performance against competitors and track changes over time, aiding in goal setting and resource allocation for key performance indicators

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Who We Are

Understanding partners perceptions and tracking satisfaction over time

colton|brooks was born at the base of the Wasatch Mountains, Utah. We are a leader in the B2B Relations and our group is at the forefront of innovation to address the clients’ needs in the evolving world of relationships and business performance.

If you can't measure it, you can't manage it.

Peter Drucker

What We Do

Meaningful insights for better business relationships.

"Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” 

James Harrington

Our programs aim to research and benchmark the perceptions suppliers and their partners have of each other in key business areas. We identify top-performing companies as ranked by their partners, offering benchmarks across trade channels.

  • Who are the best performers in your sector/industry and what makes them the best?

  • What lessons can you learn from them?

  • What actions can you do to improve your own relationship and performance in front of your clients?

  • What are the key attributes that drive account satisfaction?

  • How to align strategic planning and improvement initiatives with core account desires and needs?

What’s in it for you 

  • ​Listening to your partners shows a shared interest in their success.

  • When partners feel understood, it fosters a cycle of satisfaction that benefits end customers.

  • Stronger relationships with partners encourage companies to prioritize their closest vendors.

What’s in it for your partners

  •  Your partners offer valuable insights into end customer preferences and behaviors.

  • Your partners insights can enhance your understanding of demand, refine marketing strategies, inform product design, and assess pricing.

  • A better understanding of the conditions that cause a partner to choose one vendor over another. 

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If you can't measure it, you can't manage it.

Peter Drucker

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